Crossing The Chasm: Marketing High-Tech Products to Mainstream Customers Designed for Marketing, R&D, and Engineering teams responsible for developing a winning market strategy for a specific product or service. 2-days "...the two-day workshop uncovered the hidden risks and weaknesses in our new product effort, and provided the practical business tools for solving them." - Hewlett-Packard Palo Alto, CA		Customer Insights: Visiting & Analyzing Target Customers Designed for product teams that seek an in-depth understanding of current and desired customers, and need to convert this data into a robust product definition. 1-day "...we learned to drill down to the real needs of customers -- both business and technical requirements -- like never before." - Attachmate Software Bellevue, WA		Market-Driven Strategic Planning Designed for high-tech executives and business teams who want the tools and frameworks for developing a realistic 3 to 5 year business plan. 2-days "...EVEREST's 8-step strategic planning process helped us get our entire business headed in a profitable direction in 4 months instead of 12." - Harmonic Inc. Sunnyvale, CA

	Each workshop includes 2-hour preparatory meeting with faculty instructor, tuition and course materials for up to 20 team members, and all instructor fees.  Our standard rate for a 2-day workshop is $16,900 (pro-rated if 1-day or 3-day versions are preferred). Travel costs are additional.  For more information on workshop content and fees, and schedule availability, please contact:

, Programs & Client Services Specialist
Tel: 650-537-6742   Fax: 650-599-9338
E-mail:

Tailored Consulting and Guidance EVEREST leads and facilitates consulting sessions in these 5 market strategy areas:

Customer Needs Analysis Interpreting and prioritizing the needs of your current and future customers. Market Segmentation Creating a "map" of your marketplace, in order to understand new product and service opportunities. Competitor Analysis Understanding, anticipating and responding to competitive threats, from direct and unexpected sources. Target Market Strategy Avoiding the "trap" of trying to be all-things-to-all-people;  helping your team decide which specific target customers your product should be aimed at. The Product Marketing Process Defining the crucial process steps for turning your product concept into a tangible, profitable product. Recent Client: Cisco Systems Recent Client: Hewlett-Packard Recent Client: Sun Microsystems Recent Client: Intel Recent Client: Agilent Technologies

	Services range from ½-day sessions to 8 or more days in duration, depending upon the needs of our client.
	Our standard consulting rate for a focused one-day session is $6450 (for 3 to 10 participants).
	Travel costs are additional.  For more information on these 5 EVEREST consulting areas, schedule availability, and detailed content, please contact:

, Programs & Client Services Specialist
Tel: 650-537-6742   Fax: 650-599-9338
E-mail:

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