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Why
High-Tech Companies Ask
For Our Assistance: |
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We only work with high-tech
businesses involved in hardware, software, or e-commerce.
You won't find toothpaste, refrigerator, or sneaker companies on
our client list. EVEREST helps
high-tech companies — and their product teams
from Marketing, R&D, Engineering —
create robust market development
strategies for:
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new
products scheduled for launch in the next 6
to 18 months |
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established
products that are not
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market share and
profit objectives |
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What
We Do For Clients |
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(Our
Expertise): |
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We teach workshops,
and provide guidance & tools that assist clients
in analyzing customer needs and competitive threats, identifying target
markets, and positioning products and services for market success.
EVEREST's reputation for client satisfaction
is driven by our expertise in 5 related areas. We lead clients
through the step-by-step processes needed for success
in these 5 domains:
in-depth customer visits,
market
segmentation, competitor analysis,
target market strategy,
and the product marketing
process.
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Most Popular
Workshops: |
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Types of Clients:
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High-tech
companies
only -- from $100
billion corporations to venture-backed start-ups:
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Fortune
500 Firms (example: Hewlett-Packard Company's LaserJet®
printers, |
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DeskJet®
printers, Advanced Workstations) |
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Mid-Size
Growth Companies (example: Harmonic Inc's fiber-optic cable-TV
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transmission
equipment) |
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Newly-Funded
Start-Ups (example: software for Internet commerce) |
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Year Founded:
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1993
in Palo Alto, California |
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Founder: |
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Michael
T. Eckhardt,
veteran of Hewlett-Packard Company, PepsiCo Inc., and Price Waterhouse.
Graduate of Harvard Business School and Wall Street Journal
Award winner. 18 years industry and consulting experience. Eckhardt
is EVEREST's Director of Market Strategy Consulting. He is also
a Director of The Chasm Institute. |
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Geographies
Served: |
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EVEREST workshops
and consulting are provided to clients worldwide, with
annual travel commitments as follows: Silicon Valley (35%), rest
of U.S. (25%), Japan / Asia (20%), and Europe (20%). |
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EVEREST's
Reputation: |
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Proven
experience; practical tools; skilled in both high-tech marketing
strategy and workshop facilitation. Over 90% of our current
work is for satisfied, repeat clients. |
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